Alma Asay began her career at Gibson, Dunn & Crutcher LLP, where her practice focused on complex commercial litigations, primarily in the fields of media, entertainment and technology. Alma managed and successfully litigated high profile cases, including cases that were part of Gibson Dunn's winning submissions in 2010 and 2012 for The American Lawyer’s "Litigation Department of the Year." She was the go-to second chair for Orin Snyder — named by Chambers USA as one of the six best lawyers in the country in the category of "Litigation: Business Trial Lawyers" — including on teams that successfully:

  • Defended IAC/InterActiveCorp in a trade secrets misappropriation action brought in the Southern District of New York that resulted dismissal of all trade secret claims on summary judgment, sit-up Ltd. v. IAC/InterActiveCorp and HSN International, 05 Civ. 9292, 2008 U.S. Dist. LEXIS 12017 (S.D.N.Y. Feb. 20, 2008), and resolution of the remaining claims through a favorable settlement.
  • Preliminarily enjoined The Weinstein Company on behalf of NBC Universal to preserve NBCU's rights to the hit reality competition television program, "Project Runway." NBC Universal, Inc. and Bravo Media LLC v. The Weinstein Company, LLC, Index No. 601011/08 (Sup. Ct. N.Y. Sept. 25, 2008).
  • Secured, on behalf of Cablevision and AMC Networks, sanctions against DISH Network for destruction of evidence, and defended the trial court's decision on appeal, resulting in a precedential decision by the First Department setting the standard for pre-litigation preservation of evidence in New York. VOOM HD Holdings LLC v. EchoStar Satellite LLC, Index No. 600292/08, 2010 NY Slip Op 33764(U) (Sup. Ct. NY November 3, 2010), affirmed, — N.Y.S.2d —, 2012 WL 265833 (N.Y.A.D. 1 Dept. Jan. 31, 2012).

After her departure from Gibson Dunn, Alma was hired by Cablevision and AMC Networks to serve as co-counsel in their ongoing case against DISH Network, which went to trial in the Commercial Division of the New York Supreme Court in September 2012. Four weeks into trial, the case settled with DISH Network's agreement to pay $700 million and grant affiliation deals on favorable terms to AMC's television channels, including AMC, IFC, WE and Sundance.

Alma learned early in her career that case management — across the entire case — and outside-the-box thinking were critical to success. And yet, the best and most easily understood technologies available to litigators like her came down to a combination of Excel and shared drives. After spending years developing rudimentary, but successful, methods for managing and tracking knowledge within her team — and teaching other lawyers to do the same — Alma applied the same skills that made her a successful litigator to the task of developing a new technology specifically designed for litigators who want to succeed in their cases and deliver the best possible services to their clients.


Alma earned her Juris Doctor in 2005 from New York University School of Law. In 2002, Alma graduated magna cum laude with a Bachelor of Arts in Psychology, with high distinction, from Pennsylvania State University, where she was elected to Phi Beta Kappa.